Why. My mother's family has been growing tea in Taiwan for nearly a century. My uncle is an award-winning tea maker with over a hundred awards, yet he never built his own brand and mainly supplied distributors. Taiwanese tea once had a golden era — I wanted to help more people experience its depth and quality.
What we built. E-commerce operations in China (Taobao, Youzan), a cross-strait supply chain between Taiwan and mainland China, a structured tea education curriculum, a tea room in Taiwan and a beverage tea store in China.
What changed. Over nine years of teaching: 640+ classes delivered, 1,000+ students, a 4.8/5 instructor rating and 92% course completion rate — and long-term relationships that became part of each other's lives.